During COVID he put on a bunch of weight that got him looking soft and tired. At 47 he wasn't on the best health trajectory as a businessman and father.
He knew that weight had to go, so he decided to use a Keto diet and dropped 30 pounds. But then he hit a wall. He got to a point that no matter how hard he was dieting, he couldn’t get through that.
Plus he looked skinny fat. He saw his friend Fred Reck get six pack lean and wanted an introduction to Six Pack CEO. We started by looking at his blood work. His blood work showed that he was metabolically adapted.
This happens as a byproduct of being in a prolonged caloric deficit. So we first started him on a 120 day reverse diet & mini bulking phase. We upped his carbs dramatically and lower the fats he was eating.
This helped him balance out hormones that were downregulated, such as his testosterone, thyroid & insulin.
It also helped upregulate his metabolic rate, which allowed him to burn more calories at rest. The preparation of his metabolism & hormones was key for a successful fatloss phase.
Which is what happened next.
I like to be aggressive when someone is obese or out of shape, but with Bryan we went more conservative since he’s got a very adaptive metabolism. While this meant slower progress, it also allowed us to minimize a weight loss plateau and making continuous progress.
Bryan got to his lowest weight ever, but then hit another wall. So we had to reverse diet again – before we entered the final fatloss phase and get him six pack shredded.
Most guys would have quit, but Bryan was patient and trusted the process. I told him that the photos don’t do justice to all the hard work & progress he made. This was only possible because Bryan was never really hungry.
Which made it easy to stick to the plan. This happened also with some travels and high demands on his schedule. This is the power of blood work + hyper customization + accountability audits.
And it’s just the start of a new chapter for Bryan. This round his muscle building phase will be even more successful. His energy is through the roof. Confidence is sky high. Bryan knew that success is a process and not an event, and that's why he is where he is today.